We’re a full-service, creative lead brand and talent agency for the Wellness Industry.
Our edge
We focus on what matters, stripping away noise until only the meaningful remains. We bring balance and presence, because true creativity emerges not from chaos but from clarity.
For us, it’s not about being louder, it’s about being sharper, more human, more resonant. We help brands and people shift perspective, find the edge and grow with confidence.
Because on the periphery, vision expands and when vision expands, so does possibility.
Our values
Wellbeing: Living life in balance and prioritising health.
Essentialism: Focusing on the most impactful actions and results: "less but better."
Presence: Being fully engaged on now: “Being where our feet are."
Authentic Connection: We care deeply about relationships and believe that we attract who we are.
Curiosity: We find the edge by being different, embracing the ‘black sheep’ mentality.
ABOUT PERIPHERAL
Operators.
Strategists.
Specialists.
Peripheral is a collective of operators, strategists and performance specialists with lived experience, inside high-growth wellness and fitness businesses.
We design and help you implement practical, repeatable systems that drive performance and sustainable profitability.
OUR PURPOSE
To help wellness businesses discover and amplify their point of difference and grow without breaking their people, their culture, or their margins.
HOW WE WORK
Clarity first.
Then execution.
01
Define
What you want, why it matters, and where you're stuck.
02
Design
Strategy, systems, and commercial pathways.
03
Deliver
Implementation, coaching, and execution support.
04
Learn & Refine
Measure, optimise, scale.
WHY PERIPHERAL
You've outgrown how you got here. Time to build what comes next.
You’re running a wellness business with ambition, momentum, and real potential but the systems, structure, or strategy haven’t caught up with the growth.
What once worked now feels heavy, unclear, or overly dependent on you and a small number of key people.
We help you step back, clarify direction, and put the right foundations in place so you can scale with confidence, improve performance, and grow without sacrificing your people, your culture, your customer experience or your profitability.
OUR VALUES
What we believe.
Wellbeing
Living life in balance and prioritising health.
Essentialism
Focusing on the most impactful actions and results: "less but better."
Presence
Being fully engaged on now: "Being where our feet are."
Authentic Connection
We care deeply about relationships and believe that we attract who we are.
Curiosity
We find the edge by being different, embracing the 'black sheep' mentality.
80+
Wellness businesses supported across the UK & Europe
SINCE 2018
£2.4m
Average additional revenue unlocked per engagement
12-MONTH AVERAGE
94%
Of clients hit their year-one commercial targets
POST-ENGAGEMENT
6×
Average ROI on Peripheral engagements
MEASURED AT 12 MONTHS
Trusted by
ready to begin?
Find your edge.
Our values
Wellbeing:
Living life in balance and prioritising health.
Essentialism:
Focusing on the most impactful actions and results: "less but better."
Presence:
Being fully engaged on now: “Being where our feet are."
Authentic Connection:
We care deeply about relationships and believe that we attract who we are.
