We’re a full-service, creative lead brand and talent agency for the Wellness Industry.
Our edge
We focus on what matters, stripping away noise until only the meaningful remains. We bring balance and presence, because true creativity emerges not from chaos but from clarity.
For us, it’s not about being louder, it’s about being sharper, more human, more resonant. We help brands and people shift perspective, find the edge and grow with confidence.
Because on the periphery, vision expands and when vision expands, so does possibility.
Our values
Wellbeing: Living life in balance and prioritising health.
Essentialism: Focusing on the most impactful actions and results: "less but better."
Presence: Being fully engaged on now: “Being where our feet are."
Authentic Connection: We care deeply about relationships and believe that we attract who we are.
Curiosity: We find the edge by being different, embracing the ‘black sheep’ mentality.
SERVICES / Business Consultancy
Business
Consultancy
Practical, repeatable systems that drive performance and sustainable profitability. Built from the inside of high-growth wellness businesses.
OUR APPROACH
Strip away
the noise. Focus
on what moves
the needle.
Many wellness businesses have a focus and clarity problem problem. Too many initiatives, too little focus, and systems that can't scale.
We work with ambitious wellness operators to design and implement the commercial models, operational frameworks, and leadership systems that create genuine, sustainable growth. Not theory but practical execution, built around where you are and where you're going.
WHAT WE DELIVER
Three disciplines.
One integrated system.
Strategy without systems fails. Systems without performance collapse. We work across all three simultaneously, because sustainable growth requires all three working together.
Business Strategy & Growth
Commercial model design, revenue diversification, pricing architecture, and growth roadmaps. We help you build a business that's profitable by design, not by accident.
Operational Systems & Efficiency
Operational frameworks, software implementation, process design, and team structure. We remove friction, unlock capacity, and build the systems that let your business scale.
Performance & Leadership
From boardroom to frontline, we build the leadership capability, team culture, and performance systems that translate strategy into consistent daily execution.
COMMERCIAL STRATEGY
Built to be
profitable.
We design commercial models that work. Revenue streams, membership structures, pricing tiers, and partnership income that are calibrated to your market, your costs, and your growth ambitions. No guesswork. Engineered for profitability from day one.
OPERATIONAL SYSTEMS
Systems that
scale with you.
Most wellness businesses hit a ceiling when the operator becomes the system. We build the frameworks, technology stack, and process documentation that let your business run at scale without running you into the ground.
LEADERSHIP & PERFORMANCe
People who
perform.
Strategy is only as good as the team executing it. We work with your leadership group and frontline teams to align behaviour with goals, building the management systems, accountability structures, and performance culture that turn strategy into results.
WHO WE WORK WITH
Built for modern
wellness operators
Fitness Clubs & Gyms
From independent studios to multi-site operators, we help fitness businesses design scalable models, improve member retention, and build strong operational foundations.
Hotels & Hospitality
We help hotels and resorts design and commercialise their wellness offering, from spa positioning to programming, pricing, and performance measurement.
Corporate & Workplace
Helping organisations design and deliver meaningful wellness programmes that drive engagement, productivity, and retention at every level of the business.
Education & Universities
We partner with universities and colleges to develop student wellbeing strategies, sport and fitness operations, and community health programming.
Multi-Site Operators
Scaling a wellness business across sites requires different thinking. We build the centralised systems, brand architecture, and leadership models that make multi-site work.
Residential Developments
Working with developers and asset managers to design, position, and operate wellness amenities that drive premium positioning and occupier satisfaction.
HOW WE WORK
A process built
for clarity
and results.
We don't hand over a deck and disappear. We work alongside you, building, testing, and refining until your brand is working as hard as you are.
Business Diagnostic
A structured audit of your commercial model, operations, team, and market position. We identify the highest-leverage opportunities and the biggest constraints to growth.
Strategy Design
We build your growth strategy, commercial model, pricing architecture, revenue targets, and the roadmap that connects where you are to where you want to be.
Systems & Infrastructure
We design and implement the operational frameworks, technology, and process documentation that allow your strategy to be executed consistently, at scale.
Team & Performance Alignment
Strategy only works when the team can execute it. We build the management cadence, KPI frameworks, and leadership capability to drive accountability at every level.
Ongoing Review & Optimisation
We don't disappear after the plan is built. Monthly reviews, commercial tracking, and continuous optimisation, we stay embedded until the results are consistent.
WHY PERIPHERAL
Operators who
consult. Not consultants
who advise.
Our team has built, scaled, and turned around real wellness businesses. We've sat in the seat you're in. That lived experience is the difference between advice that sounds right and systems that actually work.
Lived Experience
We've run gyms, led hotel wellness operations, and grown fitness brands from the inside. We know what it actually takes, not just what the textbook says.
Implementation-Led
We don't hand over a strategy deck and leave. We stay in the room through implementation, because a great plan poorly executed is worse than no plan at all.
Commercial Obsession
Every recommendation we make is filtered through a single question: will this improve your commercial performance? We're focused on results, not deliverables.
Wellness-Sector Depth
We work exclusively in wellness, fitness, and health. Our insight into what works in this sector, and what doesn't, is unmatched by generalist consultancies.
Trusted by
Ready to build a business that performs?
STRATEGY · SYSTEMS · PERFORMANCE · GROWTH
Our values
Wellbeing:
Living life in balance and prioritising health.
Essentialism:
Focusing on the most impactful actions and results: "less but better."
Presence:
Being fully engaged on now: “Being where our feet are."
Authentic Connection:
We care deeply about relationships and believe that we attract who we are.
