We’re a full-service, creative lead brand and talent agency for the Wellness Industry.
Our edge
We focus on what matters, stripping away noise until only the meaningful remains. We bring balance and presence, because true creativity emerges not from chaos but from clarity.
For us, it’s not about being louder, it’s about being sharper, more human, more resonant. We help brands and people shift perspective, find the edge and grow with confidence.
Because on the periphery, vision expands and when vision expands, so does possibility.
Our values
Wellbeing: Living life in balance and prioritising health.
Essentialism: Focusing on the most impactful actions and results: "less but better."
Presence: Being fully engaged on now: “Being where our feet are."
Authentic Connection: We care deeply about relationships and believe that we attract who we are.
Curiosity: We find the edge by being different, embracing the ‘black sheep’ mentality.
SERVICES / BRAND & MARKETING STRATEGY
Brand &
Marketing Strategy
Sharp, purposeful brand identities and go-to-market strategies built to cut through noise and resonate deeply in the wellness space.
OUR PHILOSOPHY
Not louder. Sharper. More resonant.
Most wellness brands sound the same. They talk about
transformation, community, and passion and they do it in the same voice, with the same visuals, chasing the same audience.
We help wellness businesses find and own what makes them genuinely different. Then we build the brand and marketing infrastructure to communicate it consistently, compellingly, and commercially across every channel that matters.
WHAT WE OFFER
Three pillars.
One coherent brand.
Every engagement begins with brand strategy and radiates outward into marketing execution and communications. Three disciplines that work together as one unified system.
Brand Strategy & Identity
We define what your brand stands for, who it's for, and how it communicates then we build the visual and verbal identity that brings that to life with precision and consistency.
Marketing Strategy & Planning
From annual planning to campaign blueprints, we design marketing systems that are built around your commercial goals channel mix, messaging hierarchy, and content architecture.
Communications & Content
Creative copywriting, content strategy, social media, email marketing, and PR. We give your brand a clear, consistent voice that earns attention rather than fighting for it.
BRAND IDENTITY
Built to be
remembered.
A brand identity is a strategic asset, not a finishing touch. It's the thing that makes you recognisable before anyone reads a word. We design the full system, logo, colour, typography, photography, guidelines, so every touchpoint feels unmistakably you.
GO-TO-MARKET
Strategy that
converts.
We design go-to-market plans that connect your brand to the right people at the right moment with the right message. From new business launches to product releases and seasonal campaigns, we build the plan, create the assets, and drive execution.
CONTENT & SOCIAL
Content that
earns attention.
We develop content strategies and social media systems that build genuine audiences around your brand, not just follower counts. From editorial calendars to campaign shoots, we create content that feels human, intentional, and distinctly yours.
HOW WE WORK
A process built
for clarity
and results.
We don't hand over a deck and disappear. We work alongside you, building, testing, and refining until your brand is working as hard as you are.
Brand Audit & Discovery
We start by understanding where you are. Competitive landscape, audience insight, brand perception, and commercial context. This stage informs everything that follows.
Strategy & Positioning
We define your brand position, value proposition, target audience, and messaging hierarchy. This is the strategic foundation on which everything else is built.
Identity & Creative Development
Visual identity, tone of voice, brand language, and creative direction developed iteratively with your team until every element feels right and works together.
Marketing Plan & Activation
Channel strategy, campaign planning, content creation, and execution. We build the plan and drive the delivery, from first post to full campaign rollout.
Measure, Learn & Optimise
We track what matters, report clearly, and continuously optimise. Brands aren't built once they evolve, and we evolve them with intent.
WHY PERIPHERAL
What sets us apart.
We're not a generic marketing agency that dabbles in wellness. We live in this industry. We know its audiences, its language, its rhythms and what it takes to build brands that genuinely connect.
Wellness-Only Focus
We work exclusively within wellness, fitness, and health, giving us insight and relationships that generalist agencies simply can't match.
Strategy First, Always
We never start with execution. Every piece of creative and every campaign is rooted in a clear commercial strategy that connects activity to outcomes.
Operators, Not Just Advisors
Our team has built and run wellness businesses. We understand what it means to be resource constrained, commercially pressured, and growth focused.
Embedded Partnership
We work as an extension of your team, not a supplier. That means alignment, accountability, and results that feel genuinely shared.
Trusted by
Ready to build a brand worth remembering?
BRAND STRATEGY · IDENTITY · MARKETING · GROWTH
Our values
Wellbeing:
Living life in balance and prioritising health.
Essentialism:
Focusing on the most impactful actions and results: "less but better."
Presence:
Being fully engaged on now: “Being where our feet are."
Authentic Connection:
We care deeply about relationships and believe that we attract who we are.
