We’re a full-service, creative lead brand and talent agency for the Wellness Industry.
Our edge
We focus on what matters, stripping away noise until only the meaningful remains. We bring balance and presence, because true creativity emerges not from chaos but from clarity.
For us, it’s not about being louder, it’s about being sharper, more human, more resonant. We help brands and people shift perspective, find the edge and grow with confidence.
Because on the periphery, vision expands and when vision expands, so does possibility.
Our values
Wellbeing: Living life in balance and prioritising health.
Essentialism: Focusing on the most impactful actions and results: "less but better."
Presence: Being fully engaged on now: “Being where our feet are."
Authentic Connection: We care deeply about relationships and believe that we attract who we are.
Curiosity: We find the edge by being different, embracing the ‘black sheep’ mentality.
SERVICES / Talent management
Talent
Management
We identify, develop, and connect exceptional talent with the wellness brands they were built for, creating partnerships that are authentic, strategic, and commercially powerful.
OUR APPROACH
The right people,
connected to the
right brands.
In wellness, people are the product. The coaches, athletes,
influencers, and personalities who represent your brand don't just carry your message, they embody it. Get it right and you build community. Get it wrong and you build noise.
We manage talent relationships with the same rigour we apply to strategy, understanding your brand, your audience, and your commercial goals before we ever make a connection. Because the best partnerships aren't just about reach, they're about resonance.
WHAT WE DELIVER
Three ways we
work with talent.
Whether you're a brand looking for the right talent, a talent looking for the right brands, or an operator building a roster, we work across all three sides of the talent ecosystem with equal depth and rigour.
Talent Representation & Management
We represent athletes, coaches, fitness professionals, and wellness personalities, managing their brand relationships, partnership deals, and commercial opportunities with care and strategic precision.
Brand & Talent Partnerships
We broker strategic partnerships between wellness brands and the right talent, matching values, audience, and commercial goals to create relationships that feel authentic and deliver real results.
Influencer Strategy & Campaign
Full-service influencer marketing — from strategy and talent identification to content briefing, campaign management, and performance analysis. Built for wellness brands who want substance, not just follower counts.
TALENT WE WORK WITH
Every corner
of wellness talent.
The wellness talent landscape is broad and nuanced. We work across every category, from elite athletes to everyday influencers, because the right talent for your brand depends entirely on your brand, not on follower counts.
Elite & Performance Athletes
Professional and semi-professional athletes across fitness, endurance, and wellness disciplines. High-credibility ambassadors for premium performance brands.
Fitness Coaches & Trainers
Personal trainers, group fitness instructors, and specialist coaches with genuine expertise and authentic community trust. The credibility behind the brand.
Content Creators & Influencers
Wellness, fitness, and lifestyle creators across Instagram, TikTok, YouTube, and podcasts, from micro-influencers with deep niche trust to established names with mass reach.
Wellness Experts & Specialists
Nutritionists, physiotherapists, psychologists, sleep specialists, and other credentialled wellness professionals who bring authority and trust to brand partnerships.
Wellness Entrepreneurs & Founders
Founders and leaders of wellness businesses who have built personal brands alongside their companies, powerful voices for brand partnership and thought leadership.
Brand Ambassadors & Community Figures
Grassroots community leaders, gym owners, and local wellness figures who carry genuine influence within tight-knit audiences, authentic advocacy at its most powerful.
TALENT REPRESENTATION
We protect
and grow
your brand.
Talent partnerships are one of the fastest ways to shape how a brand is perceived, for better or worse. We connect you with the right people, structure the relationship properly, and stay close to the work so the association does what it's meant to: build trust, reach, and reputation.
BRAND PARTNERSHIPS
Connections that
convert.
For brands, we find the talent that genuinely fits, matching your values, audience profile, and commercial objectives to create partnerships that feel natural and perform commercially. No shotgun approach. No vanity metrics. Just the right people, in the
right place, at the right time.
INFLUENCER STRATEGY
Influence built
on substance.
We design and manage influencer campaigns that prioritise authenticity and commercial return over reach and vanity metrics. From strategy and talent selection to content briefing, performance tracking, and ongoing optimisation. We manage
every detail.
our matching process
How we find
the right fit.
We never match on metrics alone. Every partnership recommendation we make is based on deep knowledge of both sides; your brand, your audience, your values, and the talent's authentic world.
HOW WE WORK
Strategic,
not transactional.
Always.
We treat every talent engagement as a long-term
strategic partnership, not a one-off transaction. That means deeper relationships, better outcomes, and partnerships that genuinely strengthen both sides.
Discovery & Brief
We start with a detailed brief — understanding your brand, your objectives, your budget, and your timeline. No assumptions, no shortcuts.
Talent Research & Identification
We conduct thorough talent research — mapping the landscape, analysing audience data, and identifying the options most aligned with your specific requirements.
Outreach & Negotiation
We handle all outreach and commercial negotiation on your behalf — leveraging our relationships and expertise to secure the best possible partnerships at the right value.
Campaign Management & Delivery
From contract to content sign-off to post-live performance tracking — we manage every element of the partnership to ensure delivery matches the brief.
Reporting & Ongoing Development
Clear performance reporting, insight extraction, and ongoing partnership development. We evolve relationships over time — building the kind of authentic long-term advocacy that compounds in value.
WHY PERIPHERAL
Talent management
with industry depth.
We don't manage talent as a side service. It's a core part of who we are, built on years of relationships within the wellness industry and a genuine understanding of what makes talent partnerships work in this space.
Wellness-Only Relationships
Our network is built exclusively within wellness, fitness, and health. That means better talent matches, faster introductions, and deeper knowledge of who's right for your brand.
Values-Led Matching
We match on values and audience alignment first, metrics second. Because the best partnerships feel natural — and natural partnerships perform.
Full Relationship Management
We manage the full lifecycle — from first introduction through ongoing relationship development. No dropping off after the deal is done.
Brand & Talent Perspective
We work both sides — representing talent and serving brands. That dual perspective means we understand what makes partnerships work for everyone involved.
Trusted by
Ready to find your
perfect match?
TALENT REPRESENTATION · BRAND PARTNERSHIPS · INFLUENCER STRATEGY · AMBASSADOR PROGRAMMES
Our values
Wellbeing:
Living life in balance and prioritising health.
Essentialism:
Focusing on the most impactful actions and results: "less but better."
Presence:
Being fully engaged on now: “Being where our feet are."
Authentic Connection:
We care deeply about relationships and believe that we attract who we are.
